The Feedback Loop

authority figures

I’ve posted before about the Idea, Build, Launch and Learn loop, but the essence is that getting feedback about a design is the only way to grow and improve your product. Now I know this a questionable metaphor so bear with me—my career is my most important product. As an overachieving wannabe perfectionist, it was always … [Read more…]

Regression to the Mean

Regression to the Mean

Wikipedia defines regression to the mean as the phenomenon that if a variable is extreme on its first measurement, it will tend to be closer to the average on its second measurement—and if it is extreme on its second measurement, it will tend to have been closer to the average on its first. In simpler terms, things even out … [Read more…]

Behavioural Design

Behavioural design process

I happened to read a really interesting paper on Behavioural Design and the impact it can have on development policies. In technology, decoding user behaviour is one of the most important components of the design process, however these tenets of product management are yet to be adopted effectively outside the tech industry. The implications of … [Read more…]